Our three core businesses
As a diversified group, we're positioned for growth in a changing investment landscape. We're structured around three businesses - interactive investor, Adviser and Investments - focused on the changing needs of our clients.

interactive investor
interactive investor (ii) is the UK's second largest direct-to-consumer investment platform and number one flat fee provider. ii enables individuals in the UK to plan, save and invest in the way that works for them.

Adviser
Our Adviser business, the UK's second largest adviser platform, provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their businesses and their clients.

Investments
Our capabilities in our global investments business are built on the strength of our insight - generated from wide-ranging research, worldwide investment expertise and local market knowledge.
Our strategic priorities

Improve client experience
- We put clients at the heart of everything we do by building products that are easy to use, offer great value for money and provide support when they need it.
- We're focused on improving investment performance and continue to innovate and simplify products to meet and exceed clients' expectations.

Transform performance
- We drive transformation across the Group to improve the efficiency and deliver value for all our stakeholders.
- We seek attractive, consistent, sustainable investments to drive profitability and improve net capital generation to support shareholder returns.

Strengthen talent and culture
- Cultivating a strong culture with high-quality, engaged talent is fundamental to our long-term success.
- Across each business, we continue to engage and motivate our people and to streamline decision-making.