Full year results 2025
Building the UK’s leading Wealth & Investments group
At Aberdeen, our ambition is to be the UK’s leading Wealth & Investments group.
We established good momentum in 2025, creating a simpler, more efficient business. We are now looking ahead with clear opportunities to drive sustainable, profitable growth. In our annual report we outline how we have delivered this progress, and outline our key focus areas for 2026.
Aberdeen CEO, Jason Windsor talks through our 2025 financial results and his personal highlights of the year with Investments Chief Client Officer, John McCareins.
Our 2025 financial and operational highlights
Key figures
Delivering a simpler, more efficient business
interactive investor
interactive investor delivered another year of impressive growth with customer numbers, AUMA and profits all rising. In a highly competitive market, further organic growth, supplemented by the acquisition of Jarvis Investment Management’s D2C retail business, saw customer numbers reach 500k. SIPP customers rose 30% to 105k and ii became a Which? recommended SIPP provider for the fourth year in a row.
Adviser
In 2025, Adviser took significant and necessary steps to provide the foundations for future growth. The business implemented a strategic repricing, which took effect for new customers in 2024 and was applied to Adviser’s back book in February 2025, which had the expected impact on profitability. The repricing, alongside further improvements to service, helped to improve outflows, which almost halved to £2.2bn.
Investments
Favourable markets helped to drive an uplift in Investments AUM in 2025, which rose 6% to c.£390bn. Excluding liquidity flows, there was a significant improvement in net flows within our Institutional & Retail Wealth (I&RW) channel. A key indicator of future flows is investment performance and, building on the progress made in 2024, 1-year, 3-year and 5-year investment performance are all now above 70%.