Aberdeen agrees sale of Financial Planning business
20 August 2025Aberdeen has agreed the sale of its financial planning business, Aberdeen Financial Planning, to fast growing national financial advice and planning firm Ascot Lloyd.
Aberdeen Group CEO, Jason Windsor, said;
“Today marks another step forward in our efforts to simplify our business so that we can focus on our ambition to become the UK’s leading Wealth and Investments group.
We have three core businesses, interactive investor, Adviser and Investments, all with clear plans for growth, and these actions are part of our drive to improve performance and execute on our plan.”
Aberdeen Financial Planning is part of the Group’s interactive investor business. interactive investor CEO, Richard Wilson, said;
“Aberdeen Financial Planning has a great team who deliver an excellent service to our financial advice customers. While we ultimately concluded that the face-to-face holistic financial advice model is not the best fit with the ii digital platform, we are confident it is well placed to thrive under Ascot Lloyd’s ownership, with a positive cultural fit and a track record of client service through a national organisation of 150 advisers.”
Aberdeen will continue to partner with Ascot Lloyd through the provision of our Wrap platform from our Adviser business as well as potential investment solutions. Ascot Lloyd CEO, Francis Jackson, said:
“The acquisition of Aberdeen Financial Planning marks a major milestone on the Ascot Lloyd journey. The leadership team and advisers we encountered are highly experienced, skilled professionals who will integrate well into the culture at Ascot Lloyd. At the heart of the business we found a team who are committed and focused on the delivery of excellent financial planning and advice and believe the business to be a great fit for Ascot Lloyd, supporting our ambitious growth plans in the market.”
Ends
Press Release Issued by a member of the Aberdeen Group, which comprises Aberdeen Group plc and its subsidiaries. Aberdeen Group plc is registered in Scotland (SC286832) at 1 George Street, Edinburgh EH2 2LL.
Media enquiries
Duncan Young
External Communications Director
duncan.young@aberdeenplc.com
07920 868 865
Notes to editors
- A small Private Client Services capability that has been part of Aberdeen Financial Planning is not being included in the wider sale.
- Aberdeen’s financial advisors for the transaction were Dyer Baade and Company with Pinsent Masons providing external legal counsel.
- Aberdeen Financial Planning, formerly 1825, was set up as part of Standard Life plc in 2015 and subsequently built up through a series of acquisitions. The business was renamed in 2021 and then moved to sit within interactive investor in January 2024
About Aberdeen Group
- At Aberdeen, our ambition is to be the UK’s leading Wealth & Investments group.
- We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service, supported by leading technology and talent.
- As at 30 June 2025, we managed and administered £517.6bn of our clients’ assets.
- interactive investor, the UK’s second largest direct-to-consumer investment platform, enables individuals in the UK to plan, save and invest in the way that works for them.
- Our Adviser business provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their customers.
- Our Investments business is a specialist asset manager that focuses on areas where we have both strength and scale to capitalise on the key themes shaping the market, through either public markets or alternative asset classes.
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